Hello I am
BEST-SELLING AUTHOR & ANGEL INVESTOR
Sales and Marketing Leader
Best Selling Author
Top 10 Investor
Apurva Chamaria is currently the Head of Partnership Solutions, Startups and Venture Capital at Google India. Prior to joining Google he was the SVP & Chief of Staff to CEO & MD at Tech Mahindra where he was integral in transforming the company performance which resulted in the share price going up from Rs 700 to Rs 1600 within a span of 12 months.
Typically, when marketers think of B2B buyers, they miss the fact that all professionals are also consumers and hence use their mobile phones just as anybody else.
You Are The Key
Social media has become an important part of everyday live. It holds tremendous potential for any business. Using and managing social media as a part of social selling strategy has become important for businesses all around the world.
"You are the Key – Unlocking doors through social selling" is a social selling book written by Apurva Chamaria, Head of Global Brand & Digital Front Office at HCL Technologies and Gaurav Kakkar, Associate General Manager at HCL Technologies. The book talks about the future of business using social selling and also about B2B social media marketing for social selling. The book answers why's, how's, do's and don'ts of social selling. The book contains real world examples and relevant information which compels you to understand and acknowledge the importance of social selling.
Founded in January 2004 by leading portals in India, IAMAI is the only specialized industry body
Speaking on #DesignThinking and #AgileMarketing at #ITSMA Marketing Leaders Round-table Hotel Lee