Business

 
Leveraging Mobile in B2B – It’s not just for B2C

Leveraging Mobile in B2B – It’s not just for B2C

Typically, when marketers think of B2B buyers, they miss the fact that all professionals are also consumers

CONTAGIOUS – BOOK REVIEW

CONTAGIOUS – BOOK REVIEW

Ever wondered why Vodafone’s ad campaigns featuring the Zoo zoo creatures have become an international sens

Attracting, Retaining and Motivating 21rst century Employees: Integration of HR, Marketing and Technology

Attracting, Retaining and Motivating 21rst century Employees: Integration of HR, Marketing and Technology

With digital technology playing a role in nearly every aspect of our lives, in status quo, no element of wo

social CRM v4.0

social CRM v4.0

What is social CRM?

The “Unsung Hero” ad from Thai Life Insurance

The “Unsung Hero” ad from Thai Life Insurance

The “Unsung Hero” ad from Thai Life Insurance is yet another instance of what effective digital marketing can achieve

Top 3 Changes in Content Marketing

Top 3 Changes in Content Marketing

More use of Personalized Content – In the global world, organizations have a much wider and diverse audienc