HELLO I AM APURVA
HEAD - CORPORATE MARKETING
Apurva Chamaria is the Vice President and Head of Corporate Marketing for HCL Technologies, a 7 Bn US$ global IT major. Under his leadership HCL became the fastest growing brand in the Interbrand top Indian brands list for 2 years in a row (No. 18 in 2015) and was valued in the Brand Finance Global 500 2016 league table with a brand value of 3.2 Bn US$ (up by 23% with a rating of AA+). In the last 3 years, the HCL campaigns have won 110 prestigious global and regional marketing awards. In his 11 years at HCL, he’s performed various roles including being CEO’s Vineet Nayar's EA, Sales Director at HCL America driving business development and leading Marketing and Strategy for Enterprise Applications Business.
Typically, when marketers think of B2B buyers, they miss the fact that all professionals are also consumers and hence use their mobile phones just as anybody else.
Ever wondered why Vodafone’s ad campaigns featuring the Zoo zoo creatures have become an international sensation or why did a fusion of Tamil-English lyrics #WhythisKolaveriDi spread like
You Are The Key
Social media has become an important part of everyday live. It holds tremendous potential for any business. Using and managing social media as a part of social selling strategy has become important for businesses all around the world.
"You are the Key – Unlocking doors through social selling" is a social selling book written by Apurva Chamaria, Head of Global Brand & Digital Front Office at HCL Technologies and Gaurav Kakkar, Associate General Manager at HCL Technologies. The book talks about the future of business using social selling and also about B2B social media marketing for social selling. The book answers why's, how's, do's and don'ts of social selling. The book contains real world examples and relevant information which compels you to understand and acknowledge the importance of social selling.
Founded in January 2004 by leading portals in India, IAMAI is the only specialized industry body
Speaking on #DesignThinking and #AgileMarketing at #ITSMA Marketing Leaders Round-table Hotel Lee